Employer Branding for a whole region

Brand Communication Allgäu GmbH

Employer Branding for a whole region

The goal of the initiative is to attract new professionals to the Allgäu region and successfully integrate them into both their professional and personal lives there. Together with Allgäu GmbH, we laid the groundwork and, building on that, developed the name, branding, and communication concept, which we compiled into a style guide. It provides a clear framework for everyone who works with the brand.

CheckIn → Allgäu Poster auf freistehendem Ständer im Büroumfeld, Headline zur erfolgreichen Integration neuer Fachkräfte in Beruf und Alltag

Hochformatiger Flyer für CheckIn Allgäu mit zwei lächelnden Mitarbeitenden und dem Claim zur erfolgreichen Fachkräfteintegration

Alpiner Bergsee mit Wanderweg im Allgäu, Kampagnenmotiv

Mehrere Exemplare der CheckIn → Allgäu Broschüre 'Alles für deinen Start im Allgäu' fächerförmig aufgestellt, Cover mit lächelnder Frau im Büroumfeld – Print-Kollateral von Büro Alba

Active Participation for Optimal Integration

CheckIn Allgäu stands for a successful start in the region while also encouraging people to get involved. The branding translates the initiative’s key objectives into visual communication: providing guidance, facilitating onboarding, enabling participation, and building a personal connection to the Allgäu region.

The initiative’s logo serves as a call to action and, integrated into the existing corporate design of the Allgäu brand, becomes a recognizable symbol. With the toolkit, employers and local governments can use the brand themselves, for example in job postings or when onboarding new employees.

“A well-structured start provides a sense of security.”

A Sense of Belonging for Long-Term Loyalty

The campaign’s visual language depicts authentic work situations from a wide variety of fields. At the first level of communication, the perspective is always chosen so that the viewer looks “over the shoulder” of a person, creating the feeling of being part of the situation themselves. Of course, the beauty of the region also plays a role in the visual language.