Bringing the women of the bohemian movement to the present day

Exhibition Design Monacensia im Hildebrandhaus

Living Freely! The Women of the Bohemian Movement 1890-1920. A Literature Exhibition for Here and Now.

Content

Around 1900, young women from all over moved to Munich and dared to live a free life as artists or writers. In doing so, they took on high risks and precarious living conditions. Among these women were Franziska zu Reventlow, Margarete Beutler and Emmy Hennings. The exhibition at the Monacensia in the Hildebrandhaus provides insights into the biographies and works of these three women. Numerous biographical documents, manuscripts, diaries, etc., from various archives as well as private collections, video contributions and current literary positions are showcased.

Objective

The goal of the exhibition is to demonstrate that these three women rebelled against social norms and fought for issues that are still relevant and current today. They lived over 100 years ago, yet their views remain highly modern.

Nahaufnahme der, auf türkisen Stoff gedruckten, Zitate.
Eine Collage aus Fotos und Illustrationen an einer Wand der Ausstellung
Monogramme der Frauen Franziska zu Reventlow, Margarete Beutler und Emmy Hennings

Free – rebellious – female

Design

In the design of the exhibition on the women of the Bohemian movement, themes from Art Nouveau are combined with visual elements from protest graphics. This creates a unique visual language that plays with visual habits and is also reflected in the combination of different materials in the exhibition.

Übersicht des Zeichensatzes der Schriftart Bagerich, die für das Austellungsdesign verwendet wurde
Der für die Ausstellung ausgewählte Türkis Farbton mit dem Code #A7E6D7
Titelgestaltung der Ausstellung „Frei Leben! Die Frauen der Boheme“. Die Überschrift wird mit verwischten Buchstaben geschrieben.
Detailansicht der gestreiften Struktur, in der die Fotos der Frauen aufgerastert wurden.

Clear structure, but not ironed smooth

The scenography of the exhibition is structured in a way that offers different narrative levels that are visually distinct from each other. Linen flags with excerpts of texts complement thematic panels. Plotted monograms mark large halftone images that illustrate each of the thematic fields by depicting scenes from the women's everyday lives. Additionally, photos, newspaper headlines, and illustrations attached to the walls with black tape, provide insights into the world of the Bohemian movement.

Eine beispielhafte Wand im Ausstellungsdesign. Zitate, Fotos, Texte und ein Monogramm hängen an der Wand, darunter steht eine Vitrine mit Exponaten.

Multiple use – sustainability

The wall design is constructed using uniformly formatted panels, text plots and fabric banners so that it can also be used as a travelling exhibition. The main supporting material is plexiglass panels that were previously used for another exhibition designed and realised by us. The exhibits and facsimiles are displayed in in-house display cases on printed paper sheets. Sprayed edges and printed monograms thematically divide the exhibits while also incorporating elements from the wall design. The media stations feature film contributions from the Münchner Kammerspiele that interpret texts by the three protagonists.

Plakate der drei Frauen Franziska zu Reventlow, Margarete Beutler und Emmy Hennings jeweils mit Monogramm und gerasterten Portrait.
Eindruck aus der Ausstellung im Flur des Hildebrandhaus. Zitate, Bilder und Texte hängen an den Wänden zu beiden Seiten.
Nahaufnahme einer Wandinstallation auf der unterschiedliche Orte mit Fäden verbunden werden. Daneben stehen kleine Infotexte mit Fotos.

It continues - analogue and digital

Throughout the tour, specially made dispensers can be found that provide biographies and quotations of the protagonists to take home. At the end of the exhibition visit, there are cards with thought-provoking questions that can be filled out and pinned to the wall for reflection and commenting.

A digital magazine is released alongside the exhibition, which adopts the design of "Frei leben!". Here, you can discover further information, networking activities, blog posts, and videos. The magazine will be continuously expanded throughout the exhibition period and will remain available even after the exhibition ends.

Illustrative Darstellungen von Franziska zu Reventlow, Margarete Beutler und Emmy Hennings. Die Icons sind flächig und einfarbig schwarz
The icons of the three women are available for free download via Wikimedia Commons:
Emmy Hennings / Franziska zu Reventlow / Margarete Beutler

Digital expansion

Alongside the exhibition, an online magazine called mon_boheme is being created on the Monacensia website. It will compile all content related to the topic. We have designed it in the style of the "Frei leben!" exhibition, incorporating its visual elements into a digital format.

The name mon_boheme originated from the abbreviation of Monacensia, "Mon," combined with "Boheme," and has become its own logo that can be used for social media. Both verbally and visually, it serves as a marker for posts, photos and videos, allowing them to be associated with the exhibition even if they appear on other platforms.

That way, the exhibition's themes are further spread into society and discussed through the digital world and may reach people who don’t have the opportunity to visit the exhibition.

Das digitale Logo der Ausstellung besteht aus dem Shortcut mon_boheme und einer der aufgesprühten Blumen in Lila.

Space for new perspectives.

Nahaufnahme von ausgefüllten Zetteln, auf denen die Besucher Fragen zu Themen der Ausstellung selbst beantworten.

One area of the exhibition gives voice to contemporary authors and sheds light on current perspectives. We conducted interviews with the authors and incorporated animated content from the exhibition.

External Content - YouTube Video

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Photo Credits:
Photos of the exhibition rooms, Eva Jünger

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Animation verschiedener bunter, flächiger Illustrationen zum Leben von Erika Mann.
Exhibition Design
Monacensia im Hildebrandhaus, Deutsche Nationalbibliothek, Goethe-Institut

History for today - Erika Mann, an important voice for democracy.

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