We have redesigned and further developed the existing website design for HiveMQ. Some parameters, such as the logo and the memorable bee yellow of the brand, should remain. However, the overall appearance should be updated and elements for clearer communication should be developed.

The quality of HiveMQ is associated with the bee in the logo. Over the years, it has established itself as a memorable ambassador for the brand. That's why we decided to incorporate elements from the insect world as inspiration for the design concept. For example, abstracted honeycomb patterns, as found inside a beehive, are used in animations, color fields, and grids. A vibrant purple serves as an accent color, alluding to bees' unique ability to see ultraviolet light.

The iconography is refined and easily understandable. The developed icons are based on established symbols and provide a comprehensive toolkit for visualizing complex relationships related to HiveMQ's products.