letsdogabout.science is the University of Graz’s Instagram channel, run by the professor of science communication and his team. The channel explains scientific topics in a clear and entertaining way through videos, posts, and references to current studies.

The channel should be given an appealing identity in order to appeal to as broad an target group as possible. Under the theme “We work for tomorrow,” the University of Graz aims not only to work toward the future in an academic sense, but also to appeal to the audiences of tomorrow.

The design system we developed provides clarity and brand recognition. The color scheme and chosen typography create a cheerful, humorous effect that authentically reflects the professor’s personality. Digital stickers serve as additional visual cues to illustrate the various topic categories. The structure of the posts is consistent, yet leaves enough room for the content.