Entertain to Explain - Science Communication in over 150 TV Episodes

Corporate Design, On Air Design, Brand Communication Science Busters
Das Team Science Busters mit Logo.

The Science Busters made it their mission to communicate science to everyone at the highest level of performance, science, and humor. They have been successful in doing so for over 15 years. They perform their science cabaret shows in theaters throughout the German-speaking area and are present on TV and radio. They have received the German Kleinkunstpreis (Cabaret Award) and the Salzburger Stier (Salzburg Bull) for their cabaret program. Their books "Gedankenlesen durch Schneckenstreicheln" (Mind Reading through Snail Petting) and "Das Universum ist eine Scheißgegend" (The Universe is a Shitty Neighborhood) were awarded as knowledge books of the year.

Status

In 2011, the Science Busters were set to bring their stage shows to television. In their shows, they humorously explain scientific topics and connections, conduct experiments, explain statistics, research findings, infographics, etc.

A Planet of Their Own

Who could better describe the logo and the thoughts that went into its creation than Martin Puntigam himself?

"… As distinctive as the pink of the MC's shirt (note: title of Martin Puntigam in the show). Naturally with its own nipples. Trunks. A mixture of virus, sea mine, and planet with pronounced volcanism. Known to be one of the prerequisites for life as we know it." in Science Busters, „Wissenschaft ist das, was auch dann gilt, wenn man nicht dran glaubt“ (Science is what still holds true even if you don't believe in it), Carl Hanser Verlag, 2022.

Ein pinker Planet mit Ring, auf dem der Schriftzug „Science Busters“ steht.

Designsystem

The group of scientists, professors, and comedian Martin Puntigam needed a corporate design that would work across all media, especially in their stage shows and on TV. The biggest challenge was capturing and expressing the quirky Austrian humor visually.

Eine Übersicht von Schrift, Farben, Hintergrund, Logo und Illustrationen der Corporate Identity.
Beispielhafte Abbildung der Visualisierung für die Bühne.
Beispielhafte Abbildung der Visualisierung für die TV-Show.

This resulted in a unique visual language that provides a toolkit of elements for the VJ team accompanying the Science Busters in their shows and for the production company that accompanies the shows for TV broadcast. The visual language at the beginning of the shows was inspired by historical scientific illustrations.

Over the years, Büro Alba has continuously developed the design, as a result for example, the backgrounds of the current season are inspired by computer circuit boards. The color scheme has also evolved over the years from a minimalistic magenta/black to a vibrant color code. This is also due to the fact that the Science Busters constantly expand their scientific topics and their team.

Plakat des Jubiläums Bühnenprogramm „Planet B“  mit Martin Puntigam, Dr. Florian Freistetter und Martin Moder im Vordergrund. Im Hintergrund sind pink-schwarze Illustrationen.

Those who know nothing must believe everything.

Examples from the shows

Science is constantly evolving, and with each new show, new illustrations and elements are created. Since 2011, over 120 episodes of the show have been aired, and more than 50 live programs have been produced.

Fotomontage von 2 Pinguinen auf einem Bahnsteig und einem Schriftzug: „Tradionell chronische Missverständnisse“.
Fotomontage mit verschiedenen Uhren aus verschiedenen Jahrzehnten, einer Albert Einstein Abbildung und dem Schriftzug: „Per Lastenrad durch die Galaxis“.
Fotomontage eines Skelets, welches Salat gießt und einen Schriftzug: „Ich mach dich Detox“.
Abbildung einer gespaltenen Erde aus der H Symbole fliegen mit Titel: „Wissenschaftliche H-Arschbombe“.

Büro Alba has illustrated six books published by Carl Hanser Verlag so far.
Starting from 2023, there is also a special program designed for children aged 9 and above.

Collaborators:
Bildwerk
Lichterloh

Related Projects

Fotografie des Covers und einer illustrierten Seite von „Wissenschaft ist das, was auch gilt, wenn man nicht dran glaubt.“
Book Design, Illustration
Carl Hanser Verlag

How entertaining can a non-fiction book be?

Illustration eines Hundes mit Fragezeichen über dem Kopf.
Corporate Design
Universität Graz

Let’s dog about science

Nice to meet you

We look forward to a conversation or a non-binding inquiry.

+49 89 889829-29

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welcome@bueroalba.de

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