The head professor of science communication at the University of Graz manages the Instagram channel letsdogabout.science. On the channel, scientific topics are explained in a clear and entertaining manner through videos, posts, and references to current studies.

The channel needed an appealing identity to be interesting for a broad target audience. The University of Graz, under the motto "We work for tomorrow," aims not only to work towards the future in a scientific sense but also to engage with the audiences of tomorrow.

Prof. Helmuth Jungwirt, who manages the channel, is accompanied by his Whippet Woody as a furry assistant. Woody serves as a mascot and becomes the emotional anchor for the visual identity and communication. With him, the topic of science becomes approachable, and the content becomes entertaining and more accessible.