Let’s dog about science

Corporate Design Universität Graz
Fotografie einer Person die eine lila Flüssigkeit in kleine Behälter füllt.
Illustration eines Hundes mit Fragezeichen über dem Kopf.

Visual identity for the Instagram channel of the Chair of Science Communication at the University of Graz.

Science Communication

The head professor of science communication at the University of Graz manages the Instagram channel letsdogabout.science. On the channel, scientific topics are explained in a clear and entertaining manner through videos, posts, and references to current studies.

Detailaufnahme der bunten Instagram Post im Klebezettel Stil.

Task

The channel needed an appealing identity to be interesting for a broad target audience. The University of Graz, under the motto "We work for tomorrow," aims not only to work towards the future in a scientific sense but also to engage with the audiences of tomorrow.

Science is seriously fun.

Screenshot einer Instagram Story. Zu sehen ist ein Mann, der mit einem Hund im Schnee spielt. Im Vordergrund wurden Instagram Sticker hinzugefügt.

Solution

Prof. Helmuth Jungwirt, who manages the channel, is accompanied by his Whippet Woody as a furry assistant. Woody serves as a mascot and becomes the emotional anchor for the visual identity and communication. With him, the topic of science becomes approachable, and the content becomes entertaining and more accessible.

Mehrere Illustrationen von Woody in verschiedenen alltäglichen Situationen.

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