Mastering life, despite all difficulties.
Naming, Infographics RTLZWEI
Mastering life, despite all difficulties.
Naming for the program label of the RTLZWEI social documentaries "Hartz und herzlich", "Armes Deutschland" (poor Germany) and "Abgestempelt" (labeled).
In order to further highlight and promote these formats and upcoming ones together, a separate program label should be created. Our task was to find the appropriate name that reflects the theme well and also conveys something positive.
"Despite Life - Stories from Germany"
Programme label
The title "Despite Life - Stories from Germany" represents the great challenge of living self-determined and with dignity, even when one has little money. For most of the people portrayed, there is no room for resignation despite poverty. They stick together and look as positively as possible towards the future.
Gudrun from Mannheim says,
"I would like to live without worries. That is my only wish."
Social Media, Print Campaign, Photo Exhibition
In addition to the TV campaign, there was a print and social media campaign to introduce the new programme label, addressing the issue of poverty among families in Germany. Bold infographics were used to highlight the societal urgency of this problem.
Additionally, a photo exhibition featuring images by photographer Magdalena Possert was created. She was present during the filming of the RTLZWEI social documentaries "Armes Deutschland" and "Hartz und herzlich," capturing authentic and emotional images of the protagonists.
© RTLZWEI / The press reported extensively on the exhibition and the concept.
Photo Credits:
Magdalena Possert
Related Projects
Values are Values
Values are Values
Image campaign for Europe's largest cultural center
Image campaign for Europe's largest cultural center
Nice to meet you
Work with us