Wilhelm the First Tales from Cancer Research

Brand Design, Editorial Design, Webdesign Wilhelm Sander Stiftung

Wilhelm the First Tales from Cancer Research

On behalf of the Wilhelm Sander Foundation, one of the most prestigious private research foundations in the German-speaking area, Büro Alba helped develop and design the new magazine WILHELM. The goal was to raise public awareness of the foundation’s grant-making activities.

Cover des Magazins WILHELM der Wilhelm Sander Stiftung mit illustrierter Figur in Blau und Orange

Visibility that builds trust

To mark the foundation’s 50th anniversary, the first issue looks back on half a century of research funding and looks ahead into the future of science. The magazine is targeted at experts and donors, as well as the interested general public.

Since WILHELM will be published on an annual basis, the foundation now has a recurring occasion to stay in touch with donors and partners and to attract new ones.

Complex Research Presented in a Clear Format

Typography and visual hierarchies guide readers smoothly through the content. Those who just skim the magazine will still grasp the key messages. Those who want to know more can delve deeper. Portraits introduce the people behind the research, and infographics illustrate concepts that are difficult to explain in words alone.

WILHELM Magazin als digitale Website-Version, Laptop-Mockup

Mobile Ansicht der WILHELM Magazin-Website

Print and Web from a Single Source

In addition to the print edition, WILHELM is published digitally on the foundation’s website. There, the magazine remains permanently accessible and, thanks to its English version, also reaches the international research community. The design carries over to the digital format, featuring generous image spaces and interactive elements that work just as well on a smartphone as they do on a desktop.