An archive comes to life

Strategy, Brand Design, Webdesign Monacensia im Hildebrandhaus

An archive comes to life

New Corporate Design for Monacensia, Munich’s Literary Archive: A special visual identity has been created that extends the archive far beyond its original function – towards a contemporary and inviting place that not only preserves history, but makes it tangible.

A symbol of the future

The abbreviation “MON” becomes an independent logo and is integrated into the brand architecture of the Munich Public Library.

Social Media

Instagram Feed der Monacensia mit klarem Farbschema, literarischen Zitaten und Veranstaltungsankündigungen.

MON NOW

Flyer der Monacensia zum Thema #FemaleHeritage

Colour palette

Colours for inspiring stories from the past

Farbpalette der erweiterten Farben, den verschieden Bereiche der Monacensia zugeordnet

Bildausschnitt von dem neuen Gebäude des Hildebranhauses.

Grün Türkises Plakat mit blauer Headline „Sehen Sie was, was wir nicht sehen?“. Ganz prägnant sind dabei die blauen Augen die vor der Headline stehen.

Platform, blog, online magazine: MonMag

New approaches to cultural education

As part of the redesign, a digital platform was developed for the Monacensia. This provides a space for communicating scholarly projects, publishing guest articles from researchers, sharing discourse on social and academic topics, and offering a deeper digital experience of exhibitions.