Can you tell me how to get to Sesame Street? – An NGO turns 50

Brand Communication, Corporate Environment Sesame Workshop

Illustrative Nahaufnahme der Augen der Charaktere aus der Sesamstrasse.

Can you tell me how to get to Sesame Street? – An NGO turns 50

Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, which aims to help children around the world grow smarter, stronger, and more socially competent.

Sesame Street

Millions of children in Germany have grown up with Sesame Street. The show, designed for 3- to 5-year-olds, encourages creative play, asking questions, and using active imagination. The characters deal with topics such as sharing and taking turns, environmental protection, mutual respect, and understanding.

Task

In 2020, Sesame Workshop began to attract new partners for their projects in Germany.

Abbildung der Kooperationspartner auf Instagram. Zwei tragen den weißen Jubiläums Pullover.

Mission driven. Kids focused.

Sesame Workshop

Since then, Büro Alba has been accompanying the communication of Sesame Workshop as the lead agency for the German market. Numerous projects have already been created, especially on the occasion of the 50th anniversary of Sesame Street in Germany.