Stand out as an educational institution and become a relevant knowledge brand
Why do educational institutions need a consistent and strong corporate design?
Training, studying or continuing educational programs are a major investment. This makes it all the more important for universities, colleges, academies, institutes for further education, libraries, coaching centers, schools or other educational institutions to be perceived as a trustworthy brand that is worth such an investment.
Identification and recognition are crucial.
Creative branding generates attraction and trust. It's great when students even end up wearing branded hoodies because they identify with the institution and integrate the corporate design into their lifestyle as a matter of course. A sign of sustainable brand awareness.
However, a brand can only stand out if it knows its own special brand essence and can bring it to life through design and communication.



Bringing brand identity to life
Areas of application of a corporate design for educational institutions
Strategy
Before the design comes the strategic groundwork. Through workshops, we collaboratively develop the foundation.
Logo and Stationary
We create a consistent design from business cards, letterheads, folders, and stamps to certificates and diplomas. Every detail becomes part of a strong brand identity.
Visual Language
Every educational institution is unique and has its own visual world. We develop that identity, create guidelines, and work with professional photographers to portray the staff or the campus.
Website
The website is the central point of contact for anyone interested. What matters here is a well-thought-out, user-friendly design that reflects the brand identity while also meeting additional requirements such as providing space for tutorials, enabling project documentation, or integrating an application portal. Naturally, fully accessible and inclusive for everyone.
Digital Media
Digital media are key multipliers for a visual identity. Consistently designed email signatures, distinctive profile and cover images on social media, informative newsletters, and professional presentations all contribute to a cohesive brand presence in the digital space.
Video and Infographics
Film is a dynamic medium for making complex content from educational institutions engaging and accessible. With templates and modular toolkits for explainer videos, webinars, or coaching sessions, consistent and professional visual communication becomes achievable. A distinctive style for infographics enhances the cohesive look and feel, turning it into a key advantage in digital learning environments.
Social Media
Templates for communicating events, course offerings, success stories, research results, or insights into everyday teaching ensure a consistent presence across various social platforms. They’re recognizable and clearly associated with the institution. These templates also allow for quick content creation and help target both prospective students and the existing community effectively. The same applies to digital ads for specific topics.
Print Media and Promotional Materials
Flyers for information events, brochures on degree programs, campaign posters, or ads in trade publications are essential tools for effective communication. That’s why it’s crucial that they’re designed to be both creative and informative, clearly standing out from the competition. This is how trust and interest are built across different target audiences.
Trade Fair Booth
The trade fair booth should become a space for dialogue and connection where the values, programs, and unique qualities of a school, academy, university, or continuing education institution come to life. This is achieved through standout design and a brand message that leaves a lasting, meaningful impression.
Last but not least
More than 20 years of experience and the trust of institutions such as the Academy of Fine Arts Munich, the University of the Bundeswehr, the University of Graz, and the Munich City Library reflect our distinct expertise.
Contact & Non-Binding Inquiry
The first step toward brand development or the start of a redesign is a conversation with us. Feel free to contact us for a personalized consultation!
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